Hey there! đź‘‹
I’m Keshav Arora, and I Architect AI-enhanced Marketing Automation & Lifecycle Strategies to Accelerate Revenue.
Bridging the gap between Marketing and Sales with data-driven segmentation, automated lead-to-revenue workflows, and scalable GTM operational excellence.
Salesforce Account Engagement (Pardot) Expert
Marketo Engage Business Practitioner (In-progress)
My Portfolio Highlights
| Project Objective | AI / Automation Intervention | Business Impact |
|---|---|---|
| Predict Prioritization | Propensity Modeling: Used 6Sense intent signals and SFDC triggers to score account readiness. | +120% Lead-to-Opportunity conversion rate; +15% pipeline generated from previously “invisible” accounts. |
| Unified Intelligence | Lead-to-Account Orchestration: Implemented LeanData & RingLead for fuzzy matching and buying group mapping. | -14 Day Sales Cycle; 100% lead-to-account mapping accuracy. |
| Contextual Selling | Intelligence Briefings: Synthesized Gong & HubSpot data via LLM into SFDC discovery cards. | +22% Mtg-to-Opp Rate; 5+ hours research saved per rep/week. |
| Revenue Integrity | Closed-Loop Filtering: Built an Azure/Databricks feedback loop to suppress “low-junk-score” personas. | $1.2M wasted spend recovered; 50% reduction in lead noise. |
| Data Standardization | Dark Funnel Identification: Standardization of “How did you hear about us?” using LLM gateway API in Zapier | Clear data; Validation of brand awareness tactics. |
| Precision Targeting | AI for Paid Media: Implementation of SwitchAI powered by 6Sense Intent Data | Implementation influenced +32% pipeline; +12% win rate in 8 months. |
| Lead Nurture Optimization | Intent-based engagement: Lifecycle Nurture Strategy Based on Product Intent. | 20%+ open rate; +15% influence on pipeline in 3 months. |
| Targeting Optimization | ICP Review: Detailed Pipeline and Win Analysis to revise ICP definition. | +30% in field marketing pipeline influence over three months. |
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Have a Project/Opportunity in Mind?
Have a project in mind or just want to chat? Reach out and let’s create something amazing!
What they have to say
“most inventive and forward-thinking professionals I have ever encountered”
I have had the pleasure of working with Keshav Arora, and I can say without hesitation that he is one of the most inventive and forward-thinking professionals I have ever encountered. Keshav is not just a strategic marketer; he is an innovator who constantly pushes the boundaries of what is possible. He starts with a deep customer mindset and combines it with marketing technology, using AI and new systems to create transformative prospecting and retention experiences that deliver real business results.
Beyond his intelligence and visionary thinking, Keshav is also kind, easy-going, generous, and immensely likeable. He is more than a highly sought-after marketing leader; he is an integral business partner who combines creativity, strategy, and execution to make a lasting impact on the organization. Any team would be fortunate to work with him.
Director of Marketing, Willson International Limited
“He is par excellence”
I had worked with Keshav on a project and I must say he is par excellence. The dedication and energy exhibited by Keshav is phenomenal. His approach to addressing a task/project is very meticulous. He works with timelines and ensure that work is completed on time. The best part is his attitude towards people and work. He is always cheerful and his spirit to work is incredible. He is a very dependable team member. I wish Keshav all the best in his future endeavors.
Associate Professor, Indian Institute of Technology, Delhi
“a valuable asset”
I had the pleasure of managing Keshav during his time at eSentire. Keshav stood out for his strength in reporting and analytics—consistently delivering clear, actionable insights that improved campaign performance and informed strategic decisions. He was collaborative, easy to work with, and always approached challenges with a solutions-oriented mindset. His thoughtful recommendations and strong analytical acumen quickly earned him recognition across the team and ultimately led to his well-deserved promotion. Keshav would be a valuable asset to any marketing team.
Senior Director, Growth Marketing, eSentire
“Meticulous and has a great eye for detail”
Keshav is talented and very dedicated to his work. His ability to lead projects and continuously add value to every step in closing the process is a rare skillset. He is meticulous and has a great eye for detail in putting together high value collaborations with Industry partners.
At IIT Delhi, his efforts has brought new collaborations which has given young minds yet another avenue to push their horizons and create technology that will add value to our society.
Senior Account Manager, Adfactors PR
Awards and Recognitions
Bravo Zulu 2024 – eSentire
Awarded for exceptional performance, surpassing expectations to optimize and scale field marketing operations.
Certificate of Appreciation- IIT Delhi’s Industry Day 2018
Awarded for successfully organizing IIT Delhi’s Annual Flagship Event, Industry Day 2018, showcasing industry-academia collaboration and innovation.